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Survey Data Mining: Home | FAQ | Archive | Glossary |
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The Report |
The Platform for Privacy Preferences Project (P3P) enables Web sites to express their privacy practices in a standard format that can be retrieved automatically and interpreted easily by user agents. P3P user agents will allow users to be informed of site practices (in both machine- and human-readable formats) and to automate decision-making based on these practices when appropriate. Thus users need not read the privacy policies at every site they visit.
Part of the spec provides for what is termed "Compact Policies". These are summaries of the full privacy policy that relate to cookies, and provide browsers with policy information within HTTP header requests of pages that are retrieved, allowing for quick decisions by the browser on how to deal with content on that page.
This report details the usage of Compact Privacy Policies.
Web-Wide Penetration of Compact Privacy Policies |
Compact Privacy Policy Tag Usage |
ACCESS |
Tag | Description | % |
NOI | Web Site does not collected identified data. | 37.29% |
ALL | All Identified Data: Access is given to all identified data. | 6.65% |
CAO | Identified Contact Information and Other Identified Data: access is given to identified online and physical contact information as well as to certain other identified data. | 11.17% |
IDC | Identifiable Contact Information: access is given to identified online and physical contact information (e.g., users can access things such as a postal address) | 23.57% |
OTI | Other Identified Data: access is given to certain other identified data (e.g., users can access things such as their online account charges). | 4.66% |
NON | None: no access to identified data is given. | 6.54% |
DISPUTES |
Tag | Description | % |
DSP | The privacy policy contains DISPUTES elements. | 43.01% |
REMEDIES |
Tag | Description | % |
COR | Errors or wrongful actions arising in connection with the privacy policy will be remedied by the service. | 39.48% |
MON | If the service provider violates its privacy policy it will pay the individual an amount specified in the human readable privacy policy or the amount of damages. | 0.08% |
LAW | Remedies for breaches of the policy statement will be determined based on the law referenced in the human readable description. | 1.30% |
NON-IDENTIFIABLE |
Tag | Description | % |
NID | Non-identifiable. | 11.74% |
PURPOSE |
Tag | Description | % |
CUR | Information is used to complete the activity for which it was provided. | 13.92% |
ADM | Information may be used for the technical support of the Web site and its computer system. Users cannot opt-in or opt-out of this usage. This is the same as tag ADMa below | 43.97% |
ADMa | Information may be used for the technical support of the Web site and its computer system. Users cannot opt-in or opt-out of this usage. | 29.20% |
ADMi | Information may be used for the technical support of the Web site and its computer system. Opt-in requirements dictates prior consent must be provided by users. | 0.06% |
ADMo | Information may be used for the technical support of the Web site and its computer system. Users may opt-out of the data being used for this purpose. | 0.71% |
DEV | Information may be used to enhance, evaluate, or otherwise review the site, service, product, or market. Users cannot opt-in or opt-out of this usage. This is the same as tag DEVa below. | 35.52% |
DEVa | Information may be used to enhance, evaluate, or otherwise review the site, service, product, or market. Users cannot opt-in or opt-out of this usage. | 12.26% |
DEVi | Information may be used to enhance, evaluate, or otherwise review the site, service, product, or market. Opt-in requirements dictates prior consent must be provided by users. | 4.24% |
DEVo | Information may be used to enhance, evaluate, or otherwise review the site, service, product, or market. Users may opt-out of the data being used for this purpose. | 0.70% |
TAI | Information may be used to tailor or modify content or design of the site where the information is used only for a single visit to the site and not used for any kind of future customization. Users cannot opt-in or opt-out of this usage. This is the same as tag TAIa below. | 0.60% |
TAIa | Information may be used to tailor or modify content or design of the site where the information is used only for a single visit to the site and not used for any kind of future customization. Users cannot opt-in or opt-out of this usage. | 10.33% |
TAIi | Information may be used to tailor or modify content or design of the site where the information is used only for a single visit to the site and not used for any kind of future customization. Opt-in requirements dictates prior consent must be provided by users. | 4.28% |
TAIo | Information may be used to tailor or modify content or design of the site where the information is used only for a single visit to the site and not used for any kind of future customization. Users may opt-out of the data being used for this purpose. | 0.17% |
PSA | Information may be used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying identified data (such as name, address, phone number, or email address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals for purpose of research, analysis and reporting, but it will not be used to attempt to identify specific individuals. Users cannot opt-in or opt-out of this usage. This is the same as tag PSAa below | 22.55% |
PSAa | Information may be used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying identified data (such as name, address, phone number, or email address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals for purpose of research, analysis and reporting, but it will not be used to attempt to identify specific individuals. Users cannot opt-in or opt-out of this usage. | 2.57% |
PSAi | Information may be used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying identified data (such as name, address, phone number, or email address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals for purpose of research, analysis and reporting, but it will not be used to attempt to identify specific individuals. Opt-in requirements dictates prior consent must be provided by users. | 29.78% |
PSAo | Information may be used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying identified data (such as name, address, phone number, or email address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals for purpose of research, analysis and reporting, but it will not be used to attempt to identify specific individuals. Users may opt-out of the data being used for this purpose. | 1.16% |
PSD | Information may be used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying identified data (such as name, address, phone number, or email address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals to make a decision that directly affects that individual, but it will not be used to attempt to identify specific individuals. Users cannot opt-in or opt-out of this usage. This is the same as tag PSDa below | 9.09% |
PSDa | Information may be used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying identified data (such as name, address, phone number, or email address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals to make a decision that directly affects that individual, but it will not be used to attempt to identify specific individuals. Users cannot opt-in or opt-out of this usage. | 2.40% |
PSDi | Information may be used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying identified data (such as name, address, phone number, or email address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals to make a decision that directly affects that individual, but it will not be used to attempt to identify specific individuals. Opt-in requirements dictates prior consent must be provided by users. | 0.32% |
PSDo | Information may be used to create or build a record of a particular individual or computer that is tied to a pseudonymous identifier, without tying identified data (such as name, address, phone number, or email address) to the record. This profile will be used to determine the habits, interests, or other characteristics of individuals to make a decision that directly affects that individual, but it will not be used to attempt to identify specific individuals. Users may opt-out of the data being used for this purpose. | 1.09% |
IVA | Information may be used to determine the habits, interests, or other characteristics of individuals and combine it with identified data for the purpose of research, analysis and reporting. Users cannot opt-in or opt-out of this usage. This is the same as tag IVAa below | 3.50% |
IVAa | Information may be used to determine the habits, interests, or other characteristics of individuals and combine it with identified data for the purpose of research, analysis and reporting. Users cannot opt-in or opt-out of this usage. | 0.37% |
IVAi | Information may be used to determine the habits, interests, or other characteristics of individuals and combine it with identified data for the purpose of research, analysis and reporting. Opt-in requirements dictates prior consent must be provided by users. | 4.46% |
IVAo | Information may be used to determine the habits, interests, or other characteristics of individuals and combine it with identified data for the purpose of research, analysis and reporting. Users may opt-out of the data being used for this purpose. | 0.26% |
IVD | Information may be used to determine the habits, interests, or other characteristics of individuals and combine it with identified data to make a decision that directly affects that individual. Users cannot opt-in or opt-out of this usage. This is the same as tag IVDa below | 0.16% |
IVDa | Information may be used to determine the habits, interests, or other characteristics of individuals and combine it with identified data to make a decision that directly affects that individual. Users cannot opt-in or opt-out of this usage. | 0.43% |
IVDi | Information may be used to determine the habits, interests, or other characteristics of individuals and combine it with identified data to make a decision that directly affects that individual. Opt-in requirements dictates prior consent must be provided by users. | 4.90% |
IVDo | Information may be used to determine the habits, interests, or other characteristics of individuals and combine it with identified data to make a decision that directly affects that individual. Users may opt-out of the data being used for this purpose. | 0.24% |
CON | Information may be used to contact the individual, through a communications channel other than voice telephone, for the promotion of a product or service. This includes notifying visitors about updates to the Web site. Users cannot opt-in or opt-out of this usage. This is the same as tag CONa below | 0.12% |
CONa | Information may be used to contact the individual, through a communications channel other than voice telephone, for the promotion of a product or service. This includes notifying visitors about updates to the Web site. Users cannot opt-in or opt-out of this usage. | 0.04% |
CONi | Information may be used to contact the individual, through a communications channel other than voice telephone, for the promotion of a product or service. This includes notifying visitors about updates to the Web site. Opt-in requirements dictates prior consent must be provided by users. | 7.55% |
CONo | Information may be used to contact the individual, through a communications channel other than voice telephone, for the promotion of a product or service. This includes notifying visitors about updates to the Web site. Users may opt-out of the data being used for this purpose. | 1.07% |
HIS | Information may be archived or stored for the purpose of preserving social history as governed by an existing law or policy. Users cannot opt-in or opt-out of this usage. This is the same as tag HISa below | 4.29% |
HISa | Information may be archived or stored for the purpose of preserving social history as governed by an existing law or policy. Users cannot opt-in or opt-out of this usage. | 0.96% |
HISi | Information may be archived or stored for the purpose of preserving social history as governed by an existing law or policy. Opt-in requirements dictates prior consent must be provided by users. | 0.01% |
HISo | Information may be archived or stored for the purpose of preserving social history as governed by an existing law or policy. Users may opt-out of the data being used for this purpose. | 0.02% |
TEL | Information may be used to contact the individual via a voice telephone call for promotion of a product or service. Users cannot opt-in or opt-out of this usage. This is the same as tag TELa below | 0.09% |
TELa | Information may be used to contact the individual via a voice telephone call for promotion of a product or service. Users cannot opt-in or opt-out of this usage. | 0.00% |
TELi | Information may be used to contact the individual via a voice telephone call for promotion of a product or service. Opt-in requirements dictates prior consent must be provided by users. | 0.10% |
TELo | Information may be used to contact the individual via a voice telephone call for promotion of a product or service. Users may opt-out of the data being used for this purpose. | 0.73% |
OTP | Information may be used in other ways not captured by the above definitions. Users cannot opt-in or opt-out of this usage. This is the same as tag OTPa below | 0.03% |
OTPa | Information may be used in other ways not captured by the above definitions. Users cannot opt-in or opt-out of this usage. | 0.94% |
OTPi | Information may be used in other ways not captured by the above definitions. Opt-in requirements dictates prior consent must be provided by users. | 0.27% |
OTPo | Information may be used in other ways not captured by the above definitions. Users may opt-out of the data being used for this purpose. | 0.01% |
RECIPIENT |
Tag | Description | % |
OUR | Ourselves and/or entities acting as our agents or entities for whom we are acting as an agent. | 95.59% |
DEL | Delivery services possibly following different practices. Users cannot opt-in or opt-out of this usage. This is the same as tag DELa below | 0.08% |
DELa | Delivery services possibly following different practices. Users cannot opt-in or opt-out of this usage. | 2.25% |
DELi | Delivery services possibly following different practices. Opt-in requirements dictates prior consent must be provided by users. | 0.21% |
DELo | Delivery services possibly following different practices. Users may opt-out of the data being used for this purpose. | 0.04% |
SAM | Legal entities following our practices. Users cannot opt-in or opt-out of this usage. This is the same as tag SAMa below | 0.11% |
SAMa | Legal entities following our practices. Users cannot opt-in or opt-out of this usage. | 0.01% |
SAMi | Legal entities following our practices. Opt-in requirements dictates prior consent must be provided by users. | 0.23% |
SAMo | Legal entities following our practices. Users may opt-out of the data being used for this purpose. | 0.30% |
UNR | Unrelated third parties whose data usage practices are unknown by the original service provider. Users cannot opt-in or opt-out of this usage. This is the same as tag UNRa below | 4.48% |
UNRa | Unrelated third parties whose data usage practices are unknown by the original service provider. Users cannot opt-in or opt-out of this usage. | 0.27% |
UNRi | Unrelated third parties whose data usage practices are unknown by the original service provider. Opt-in requirements dictates prior consent must be provided by users. | 0.29% |
UNRo | Unrelated third parties whose data usage practices are unknown by the original service provider. Users may opt-out of the data being used for this purpose. | 0.45% |
PUB | Public fora such as bulletin boards, public directories, or commercial CD-ROM directories. Users cannot opt-in or opt-out of this usage. This is the same as tag PUBa below | 0.00% |
PUBa | Public fora such as bulletin boards, public directories, or commercial CD-ROM directories. Users cannot opt-in or opt-out of this usage. | 0.03% |
PUBi | Public fora such as bulletin boards, public directories, or commercial CD-ROM directories. Opt-in requirements dictates prior consent must be provided by users. | 0.59% |
PUBo | Public fora such as bulletin boards, public directories, or commercial CD-ROM directories. Users may opt-out of the data being used for this purpose. | 0.00% |
OTR | Legal entities following different practices. Users cannot opt-in or opt-out of this usage. This is the same as tag OTRa below | 3.92% |
OTRa | Legal entities following different practices. Users cannot opt-in or opt-out of this usage. | 0.29% |
OTRi | Legal entities following different practices. Opt-in requirements dictates prior consent must be provided by users. | 0.26% |
OTRo | Legal entities following different practices. Users may opt-out of the data being used for this purpose. | 28.19% |
RETENTION |
Tag | Description | % |
NOR | Information is not retained for more than a brief period of time necessary to make use of it during the course of a single online interaction. Information MUST be destroyed following this interaction and MUST NOT be logged, archived, or otherwise stored. | 8.06% |
STP | Information is retained to meet the stated purpose. This requires information to be discarded at the earliest time possible. Sites MUST have a retention policy that establishes a destruction time table. The retention policy MUST be included in or linked from the site's human-readable privacy policy. | 32.19% |
LEG | As required by law or liability under applicable law: Information is retained to meet a stated purpose, but the retention period is longer because of a legal requirement or liability. For example, a law may allow consumers to dispute transactions for a certain time period; therefore a business may for liability reasons decide to maintain records of transactions, or a law may affirmatively require a certain business to maintain records for auditing or other soundness purposes. Sites MUST have a retention policy that establishes a destruction time table. The retention policy MUST be included in or linked from the site's human-readable privacy policy. | 0.47% |
BUS | is retained under a service provider's stated business practices. Sites MUST have a retention policy that establishes a destruction time table. The retention policy MUST be included in or linked from the site's human-readable privacy policy. | 16.09% |
IND | Information is retained for an indeterminate period of time. The absence of a retention policy would be reflected under this option. Where the recipient is a public fora, this is the appropriate retention policy. | 64.81% |
CATEGORIES |
Tag | Description | % |
PHY | Information that allows an individual to be contacted or located in the physical world -- such as telephone number or address. | 24.05% |
ONL | Information that allows an individual to be contacted or located on the Internet -- such as email. Often, this information is independent of the specific computer used to access the network. (See the category COM) | 27.23% |
UNI | Non-financial identifiers, excluding government-issued identifiers, issued for purposes of consistently identifying or recognizing the individual. These include identifiers issued by a Web site or service. | 19.71% |
PUR | Information actively generated by the purchase of a product or service, including information about the method of payment. | 8.52% |
FIN | Information about an individual's finances including account status and activity information such as account balance, payment or overdraft history, and information about an individual's purchase or use of financial instruments including credit or debit card information. | 5.27% |
COM | Information about the computer system that the individual is using to access the network -- such as the IP number, domain name, browser type or operating system. | 67.64% |
NAV | Data passively generated by browsing the Web site -- such as which pages are visited, and how long users stay on each page. | 50.47% |
INT | Data actively generated from or reflecting explicit interactions with a service provider through its site -- such as queries to a search engine, or logs of account activity. | 16.03% |
DEM | Data about an individual's characteristics -- such as gender, age, and income. | 45.12% |
CNT | The words and expressions contained in the body of a communication -- such as the text of email, bulletin board postings, or chat room communications. | 10.46% |
STA | Mechanisms for maintaining a stateful session with a user or automatically recognizing users who have visited a particular site or accessed particular content previously -- such as HTTP cookies. | 31.60% |
POL | Membership in or affiliation with groups such as religious organizations, trade unions, professional associations, political parties, etc. | 5.01% |
HEA | Information about an individual's physical or mental health, sexual orientation, use or inquiry into health care services or products, and purchase of health care services or products. | 5.28% |
PRE | Data about an individual's likes and dislikes -- such as favorite color or musical tastes. | 9.31% |
LOC | Information that can be used to identify an individual's current physical location and track them as their location changes -- such as GPS position data. | 5.19% |
GOV | Identifiers issued by a government for purposes of consistently identifying the individual. | 0.50% |
OTC | Other types of data not captured by the above definitions. | 7.44% |
TEST |
Tag | Description | % |
TST | 0.01% |